Pilot
$750
First 6 videos. Credited to month one if you continue within 14 days.
HVAC shops
Job-site videos for HVAC shops.
Twelve short videos a month, cut from the photos and phone clips your techs already take. Homeowners book the company that shows the fix.
Who it is for
Owner-operated HVAC shops that want calls, not a brand campaign. Best fit: residential service and replacement companies with a truck or two on the road, a quiet Instagram, and no one on staff who wants to edit video. Not a fit for national franchises.
What you get every month
- 12 vertical videos, 15 to 30 seconds, for TikTok, Reels, and Shorts
- Four formats only: a homeowner problem, a job walkthrough, myth versus fact, and a call-before-it-gets-expensive tip
- Built from job photos, truck shots, and 10-second phone clips. No film crew
- On-screen text, captions, and one call to action: call or text for service
- A 30-day posting calendar. You post, or we post if you share access
- First batch delivered within 10 days of payment and a completed brief
- One round of text or caption fixes. New shoots are a new month
Price
Monthly
$1,497
12 videos, captions, and the posting calendar. Billed up front.
Ad cuts — add $500. 4 of the videos recut for paid ads, plus the ad text.
One booked repair covers the month. This is a content retainer, not a promise of a set number of calls. Month to month. Cancel before the next billing date.
Reply PILOT or MONTHHow it starts
- 1You pay the pilot or the first month.
- 2You fill out the brief and send 15 to 30 photos or clips.
- 3Videos land within 10 days.
- 4You post three times a week from the calendar.
Work starts only after payment and the brief.
HVAC shop brief
Fill this once. Send 15 to 30 recent job photos or short phone clips with it. Blur customer faces and house numbers if you do not have permission to show them.
Opening the brief…
Photos that cover all 12 videos: a clogged filter, a clean filter, the outdoor unit, the air handler, a thermostat, a frozen line if you have one, a drain pan, a capacitor in a tech's hand, the truck with the phone number readable, and one 10-second clip of a tech explaining a no-cool call.
A sample month
Twelve videos. Three posts a week. Swap in your city and phone number.
Week 1
Day 1
Your AC is not broken. Your filter is.
Day 3
This sound means stop waiting.
Day 5
Replacing the system is not always the answer.
Week 2
Day 8
No cool, and the thermostat says it is on.
Day 10
Ice on the line is not a good sign.
Day 12
The room over the garage is not a mystery.
Week 3
Day 15
A bigger unit is not a better unit.
Day 17
What a maintenance visit actually is.
Day 19
Water by the air handler is a clogged drain.
Week 4
Day 22
Your furnace filter does the same damage in winter.
Day 24
A replacement quote should show you this.
Day 26
If it smells like something burning, shut it off.
Days 27 to 30 are for caption fixes, comments, and the next month's photos.
HVAC video examples
Same four formats every month. Problem, walkthrough, myth, and a call-before-it-gets-expensive tip. Here is what the first three look like on a phone.
The filter
Your AC is not broken. Your filter is.
A clogged filter can look like a dead system. Change it every 30 to 90 days, or call before you pay for a Saturday visit.
The sound
This sound means stop waiting.
Clicking or buzzing at the outdoor unit in a heat wave is not a wait-until-Monday problem.
The second look
Replacing it is not always the answer.
A small part can fail before the whole system does. Get a second look before you sign a replacement.
These are sample frames. Your videos use your truck, your phone number, and your jobs. First batch in 10 days.
Start the HVAC briefJob-site video for HVAC shops. Established 2018. Grinning Buffalo Media.